ROI tells the real story (November 14, 2016)
The recent election result on Apple Valley Ballot Measures W and V was disappointing to those of us that were working hard to give people in our town a real choice when it came to future control and expense of the water we need and use. There was never any illusion that we would be able to outspend Liberty Utilities or their Canadian parent company in the campaign but the extent to which they tossed money into this campaign was truly astonishing, and we haven’t seen the final totals yet.
As a business owner, I do not hold any animus toward a company that spends all out to save a healthy profit center from being taken away from them. I do feel somewhat betrayed by Apple Valley
community leaders who stumped and advertised for Measure V who should be able to feel more empathy for our fellow citizens who have a tough time paying outrageously high water bills.
Couching your indifference in
democratic principles doesn’t fool anyone. Based on the campaign expense reports filed so far, Liberty spent $27.53 for every Measure V yes vote while Measure W yes votes cost us a paltry $1.48. Yes, we lost, but accepting a return on investment (ROI) like Measure V produced just confirms that: A) Liberty Utilities doesn’t care a whit about expenses because in their industry, expenses get folded back into what they can eventually charge the customer and, B) they must be planning on taking a whole lot more profit out of this community to justify that investment expense.
The one bright spot that has come from the W versus V campaign is additional education for the residents of Apple Valley.
The eminent domain process moves on. A day of reckoning will come and by then more rate increases, surcharges and mystifyingly complex CPUC decisions will have been laid on us and voters in Apple Valley could have another crack at exercising their right to vote.
H20-Our Water Now Committee Apple Valley
Source: Daily Press
Files related to Measure V
- 20150913 Commentary: Apple Valley water takeover plan: Know the full cost (Coupal)
- 20160621 Measure V
- 20160726 TOAV staff report on Measure V
- 20160831 Best supporters money can buy
- 20160831 Serious omission
- 20160831 Town paid more than $50K for ballot measure
- 20160904 Letter: Peter Allen supporting Measure V (Nassif)
- 20160906 Town business practices
- 20160908 Letter: Don’t waste your vote (Carloni)
- 20160911 Letter: Measure Waste (Carloni)
- 20160918 Our View: The right to vote on big projects
- 20160919 Support Measure V
- 20160923 Opinion: Measure V is for voting to ensure government is accountable (Mann)
- 20160924 Letter: Measure W (Piercy)
- 20160925 Opinion: Measure V respects Liberty Utilities customers’ rights (Sorensen)
- 20160929 Letter: Time to go (Varga)
- 20161002 Letter: Reject Measure W (Allan)
- 20161010 Letter: Truth about V and W (Bell)
- 20161011 Letter: The measure of a man (Varga)
- 20161018 Will Apple Valley become California’s Flint, MI?
- 20161020 Yes on Measure V (video)
- 20161023 Letter: Supports Measure V (Schappert)
- 20161025 Diving into the shallow waters of Measure W
- 20161102 Letter: Measure of a man (McCarthy)
- 20161102 No water in Measure W
- 20161103 More Measure W misdirection
- 20161103 No on W, Yes on V
- 20161105 Money flows like water
- 20161111 Letter: Diving into shallow ‘W’ater
- 20161111 Measure V garnered 2,319 more yes votes than Measure W
- 20161113 Tuesday’s election results
- 20161114 Measures V and W
- 20161115 Polls and votes
- 20161121 Voters show they want a say in water takeover issue (Hanson)