Comparing ads (December 15, 2015)

John Pedigo takes Apple Valley Water Company to task for publishing an ad with the e-mail addresses of the Apple Valley Town council members, while not publishing an e-mail address for anyone connected with the website (Water and English, Daily Press, December 15, 2015). For a person complaining about others’ use of English, he seems somehow to have missed the text of the ad in question, which reads in part, email your councilmembers and tell them to stop spending our tax dollars! No matter how many e-mail messages one sends to Ranchos, it is not going to be able to lower your taxes.

If one is of a mind to critique ads, one might turn one’s attention to the months-long series of propaganda ads by the Town of Apple Valley that urged readers to visit a non-existent website to get more information. That’s just about as cynical as it gets, in my opinion. Lucky for the Town that its supporters care as little about getting the facts as the Town does in disseminating them.

Or, one might review the Town’s more recent shop local ads, which imply that local sales tax revenues support firefighters, which is of course not the case.

Even if one is not of a mind to critique ads, one might wonder if the oft-displayed incompetence of Town representatives is really a good augury for the Town’s hostile takeover of our water utility.

Greg Raven is Co-Chair of Apple Valley Citizens for Government Accountability, and is concerned about quality of life issues.